How to Make A Cover Photo On Facebook

They say you can't judge a (Face) publication by its cover (image).

While that sentiment might be true for literary works, it likely will not for your Facebook business web page. That's right; possible consumers are judging your brand name based upon the picture you contend the top of your profile.

Why wouldn't they? Your cover image rests right at the top of the page, is substantially larger than your profile, as well as, did we mention, it goes to the top of your page?

You get it.

Your Facebook cover image, frequently described as your banner image, is one of the most captivating function on your company's Facebook web page. In fact, it covers almost a quarter of the screen! When implemented well, it can represent your brand name, draw in your visitor, and urge them to explore your website more. For those reasons, it's important that you create as well as upload your cover photo with these ideal techniques in mind.

How To Make A Cover Photo On Facebook

Make A Facebook Cover

On a desktop, the Facebook cover photo shows at 820 pixels broad by 312 pixels high

On mobile, the Facebook cover picture displays at 640 pixels vast by 312 pixels tall

The photo size that works bests for both of these forms is 820 pixels broad by 462 pixels tall

The minimum dimension to upload is 400 pixels high by 150 pixels vast

Facebook cover photo dimension:

Make A Facebook Cover

Comprehending Facebook cover picture size.

What's there to comprehend, you ask?

Your Facebook cover photo dimension is more than simply the size and also width of your picture. It's the specifying factor in whether your target markets will continue to involve with your Facebook web page or head somewhere else.

This is because, depending upon what platform your audience sights your Facebook profile, they'll see the picture differently.

When viewed from a desktop, your Facebook cover picture presents at 820 pixels vast by 312 pixels tall. When seen from a smart phone, it will show at 630 pixels vast by 312 pixels tall.

Let me tension that these are two different shapes. When seen on a desktop, the picture appears much bigger-- assume the shape of a signboard you 'd see while driving on the highway. On the other hand, the mobile screen of your photo will certainly not reduce a lot off the top as well as bottom of the picture.

When picking an image, make certain you choose a picture that will certainly be well-represented on both desktop computer and mobile. The image dimension that functions well for both shapes is 820 pixels broad by 462 pixels high.

If you don't have a picture that fits the specific dimension parameters, do not fret! We have a hack for you. Facebook features a "rearrange" tool that will allow you post a photo taller than the recommended 462 pixels as well as relocate up or down, depending upon what you would such as included. This can be an useful tip if you have a picture you're set on that does not fit the dimension restrictions.

In addition, it interests keep in mind that Facebook now permits its cover pictures to handle a whole immersive experience - Facebook 360 images, which are a kind of breathtaking photo alternative. However, just personal accounts - not service pages - can benefit from this.

Facebook cover photo size on Desktop computer:

Make A Facebook Cover

Facebook cover image size on mobile:

If you opt to consist of a cover photo with message on it, this dimension difference is especially essential to think about. You'll require to place your text on the photo to ensure that it does not get removed when you change devices.

Make A Facebook Cover

Since you have an understanding of the fundamentals, we can dive into what actually matters-- exactly how to ensure your cover image assists establish your brand name besides your competitors.

Best practices for Facebook cover pictures.

While recognizing the appropriate dimension for your Facebook cover image is important, it's not the end-all-be-all. What really matters is the content. Does it draw the audience in? Does it encourage a specific action?

The material is vital. That's why we have actually compiled these 9 finest methods to bear in mind when you're selecting your Facebook cover photo.

1. Test out a Facebook cover video clip.

In a current technology, Facebook offered businesses the ability to publish a cover video instead of a cover photo. This is not just an interesting opportunity, however an especially great option for brands as well as marketing professionals that may be a lot more video-inclined.

You can publish a video clip that fits Facebook's dimension criteria by conserving the video clip file at 820 pixels broad by 312 pixels high to your desktop. Then, you can upload it similarly you would certainly include a brand-new cover image to your page.

Nevertheless, you don't intend to go bananas. Whether you select a video or a picture, bear in mind the most effective practices below. If you do choose a video, you'll intend to choose one that is reasonably basic. Think about a choice that shares more regarding your company and also helps you inform a longer tale, like a culture video clip featuring your staff members or a movie that explains your offering. Facebook will certainly sustain cover video clips that are in between 20-to-90 seconds long.

While you might be inclined to use up that entire time, remember this: the longer a viewer is seeing your video clip, the much less time they're scrolling via the other blog posts and material that loads your web page. Keep in mind that our attention periods are fleeting. If your cover video clip is greater than 60 seconds long, somebody might not finish seeing it before they move on to another task.

2. Represent your business.

Bear in mind when we said you couldn't judge a (Face) publication by its cover (image)? That's not specifically true when it involves social media sites. I would certainly agree to bet that your cover picture is the first thing ordering your target market's focus when they reach your web page.

For that reason, you must make sure that the image you choose personifies your brand. Think about it this way-- if someone arrive on your Facebook web page as well as doesn't instantly understand what company it stands for, you're doing it wrong.

Take into consideration making use of a group image, your latest ad, or perhaps a video clip that takes a deeper dive into your firm's unique society, a current product launch, an award you have actually won, as well as a lot more!

If you're a smaller sized company with no of the above, you may take into consideration making use of a complimentary stock image that relates to your business model. If you do go this instructions, take into consideration finding a stock photo that does not included restrictions on whether or not you can apply any type of edits. Then, include your business name, logo design, or slogan. The thing regarding complimentary stock photos is that they're, well, complimentary, and that suggests anyone can use them. Increase the opportunities that your page visitors don't see a repeat by personalizing the image to fit your company.

For help finding a supply picture that will certainly represent your brand name, look into our checklist of sources here.

3. Attempt to stay visual.

Okay-- this is a big one. It is a cover picture, bear in mind?

Facebook used to have a regulation that claimed just 20 percent of your cover image could be composed of message. This was to maintain users from obtaining extremely advertising on their photos and guarantee that Facebook kept its essential capability as a social network.

While Facebook has actually because removed that rule, we have to inform you to tread meticulously. Making use of some message on your cover picture can be a significant enhancement, but you still do not desire it text heavy. In nearly every situation, visuals are both extra informative and interesting.

If you do choose to use some text on your image, don't hit publish before you check the sneak peek on both a smart phone and a desktop. Since the cover image shows in a different way on desktop computer as well as mobile, it's vital to ensure that your audiences can still check out the text clearly, no matter the technique they use to see your page.

4. Follow Facebook's cover image guidelines.

This just about do without saying, yet we can not create a guide to Facebook cover photos without it.

When publishing a picture, make certain that it follows Facebook's cover photo standards. Keep in mind that your cover photo or video is public. That's right-- it can be seen by anyone, even if they come across your organisation page by accident! The last thing you want to do is have your page obtain reported due to the fact that you didn't maintain Facebook's guidelines in mind.

Your Facebook cover photo can not be deceptive, misleading, or infringe on a copyright. If you develop your very own image, you need to be in the clear for that last one. However, if you are choosing to make use of a stock picture, researched the copyrights prior to you go online.

While you must read every one of Facebook's guidelines before beginning your Facebook marketing method, definitely check out the cover photo-specific standards below.

5. Consider mobile customers.

Did you know that more than 70 percent of Facebook's user base accesses the social media from their mobile phones?

That's right! We can no more overlook mobile customers. If you do, you're losing out on an important possibility. Keep in mind that on mobile, a much larger section of your cover image is shut out. This is due to the fact that both your profile photo as well as your web page name get on top of the cover photo, instead of appearing alongside it like on a desktop.

When picking an image, make sure that it appears correctly on both mobile as well as desktop computer variations of your profile. Your mobile users will thanks.

6. Facebook cover image dimension issues.

If you desire your cover image to deliver desired outcomes, it ought to remain in line with the dimension standards we pointed out earlier. As a pointer, that's 820 pixels vast by 312 pixels tall on a desktop, and also 640 pixels broad by 312 pixels high on mobile.

This might appear like a minuscule detail, yet developing and also creating an one-of-a-kind image, only to have it warp or stretch when posted because it's not the best size, is a huge wild-goose chase and also sources. When you don't maximize your Facebook cover picture for the one-of-a-kind size standards and post it anyway, it will most likely negatively impact exactly how it looks. If the picture you choose to use is as well little, it will stretch to fit, making it blurry. On the other hand, if it's also huge, it will certainly crop it to fit. This may function, but it also might imply your customers are missing out on an important item of the picture (actually).

When you're creating a special cover picture, you ought to keep the dimensions in the back of your mind from start-to-finish. This way, you'll wind up with a Facebook-specific photo that attracts your audience in normally.

7. Guarantee your cover picture matches your brand guidelines.

I 'd be willing to wager your brand name has a certain collection of colors, font styles, images, as well as basic functions that are one-of-a-kind to its style standards. A lot of brand names do! These guidelines make certain that the material generated is consistent across the board, no matter which division or expert it may come from.

Your social media sites profiles are an extension of your brand name. While the profiles might not be a part of your company's internet site, it's still essential that the web content they feature abides by your brand name's guidelines. That means your cover picture must feature the exact same font and also color design as the rest of your company's collateral.

Not only does this attach your Facebook page back to your company, but it also increases brand recognition as well as attracts your existing as well as faithful customers.

8. Right-align the things in your cover image.

This sounds nit-picky, however I guarantee, it's well worth it!

By best straightening the prime focus of your cover image, whether it's an individual, message, your item, or a lot more, you're making your Facebook profile much more well balanced. Because the account picture is on the left, a right-aligned cover image is much easier to eat for audiences.

Furthermore, by right-aligning your cover photo, you can attract added focus to the call-to-action (CTA) button that rests lower-right to the cover photo. When the viewer's eye is normally drawn in that instructions, they might be more probable to engage with the CTA as well as finish a specific action.

9. Modification your cover image based upon various promos.

Your cover photo is possibly the first thing visitors see when they arrive at your brand's Facebook page. That suggests it uses a superb chance to show off your different brand name campaigns or advertising initiatives.

If there's a substantial sale coming up or you're releasing a brand-new version of your most prominent product, consider developing an unique photo to establish as your cover picture. You can also transform your cover photo to stand for various times of the year (back to school, summer season, etc.) or fit in with numerous holidays.

Not just will this make your cover photo much more relevant to viewers, yet it will certainly guarantee your cover image stays fresh, as it will certainly transform usually. Take into consideration testing our numerous cover images and see if they lead to a rise in fans or involvement. You can also utilize the button that rests below your cover image to check out different CTAs as well as evaluate the outcomes.

Facebook cover image mistakes to prevent.

Of course, we can't inform you Facebook cover image ideal methods if we don't include some tips on what not to do. In this area, we'll highlight some usual errors online marketers make when picking and also publishing their Facebook cover pictures. Fortunate for you, these are easily avoidable!

Excessive message.

Even if Facebook removed the limitation on how much text you can consist of on your photo doesn't suggest you should go nuts. When you have an exciting new promo you're flaunting in your cover photo, it's natural to want to consist of every detail. Try to refrain from doing so. Too much text can be distracting. Your cover image is simply that-- a picture. Save the compelling text for where it matters: your Facebook updates and conditions.

Not branding your photo.

Your cover picture occupies virtually a quarter of the space on your Facebook profile. That suggests when individuals concern your firm's page, they should immediately be able to identify your brand based upon your banner image alone.

Subtle branding will make a huge difference. Even if your image does not clearly say your brand's name, using recognizable colors or patterns can be a small attribute that goes a long way with brand name fondness.

Not using your logo sensibly.

Branding can make a large distinction. That said, utilizing your logo design for both your account image and also your cover image is going way overboard. And also, due to the fact that your account photo need to constantly be your logo, you'll need to explore various other options when it involves your banner image.

If you wish to have a tiny logo in the edge of your cover picture, go all out. Your logo merely shouldn't be the only part of your cover image.

Now that you have a mutual understanding of what to do as well as what not to do let's take a look at some organizations that stand out when it pertains to selecting an appealing Facebook cover picture.

Information Privacy.

Bear in mind that if you ever before feel as though you or your company's information is being jeopardized, the best strategy is to transform your Facebook password.

For help on determining just how to do so, head to our write-up on exactly how to change your Facebook password in a couple of easy steps.

Facebook cover photo instances.

When it involves Facebook cover pictures, there are some social media advertising experts that actually simply get it. The complying with brand names include outstanding Facebook cover photos that attract you in and also make you wish to find out more.


As our initial instance, we'll have a look at LinkedIn, a social networking platform for specialists. There are a few stand apart facets of its cover picture. The first of which is that the photo discreetly uses its logo in a way that moves with the rest of the picture. In addition, the message, "in it to do what I like," appeals to the viewers' emotions.

Nonetheless, my preferred part of this image is LinkedIn's clever positioning of the major topic: the man in the hat. When you consider him, your eyes normally follow his legs downward-- appropriate to the switch that motivates viewers to use the LinkedIn app. If that isn't a well-done call-to-action, then I don't understand what is.


The film streaming solution chose to utilize a cover video clip as its Facebook banner. The flick is a teaser for the most recent period of its initial show, "Orange is the New Black," which simply lately premiered. It's evident that the video was made specifically for Netflix's Facebook cover picture, as it includes the characters of the program remaining on a bus (that occurs to be the perfect size). Not just is this a superb instance of a cover video, however it shows how you can adjust your banner to include a timely campaign or advertising campaign. I have actually consisted of a display capture below, however to see it live, look into Netflix's main Facebook web page here.

Make A Facebook Cover


Target is the perfect example of a brand name tying in its widely known colors and also patterns to create a special, and totally well-known, cover image. If I revealed you this photo and didn't tell you what brand name it came from, would certainly you still be able to presume properly? I bet you would certainly. That is exactly what we want.

Make A Facebook Cover

Your Facebook cover picture is an extension of your brand.

Now that you have an understanding of your Facebook cover image dimension as well as finest techniques, it's time to take what you have actually found out and also put it into activity! Remember that your Facebook cover image is an extension of your brand name. It ought to be captivating, vibrant, as well as represent your company.